ticketing is the engine. it's how we run our own shows, and how we built this platform. but when something needs to reach the heads who'd actually care — the event, the release, the print drop — we built the promo engine for that too. ai handles the haystack work. real humans (us, in the scene) handle the conversations.
every paid campaign — Run Up, The Drop, The Print — runs the same six-stage playbook. only the channels and contacts change.
Bring real heads to your night. We find the people who'd want to be there and tell them why. Real tickets bought by real humans who showed up — not bot inflations and not "engagement theater." Built so you can throw the night; we'll bring the room.
Make the music. We'll find the heads who need to hear it. AI maps every DJ who'd play your track, every blog who'd cover it, every listener who'd love it. Real humans do the outreach — in your voice, with personalized context. Built for Bandcamp and SoundCloud first.
Print runs, gallery shows, merch drops, digital releases — same six-stage engine, tuned to visual culture. We find the collectors, curators, press, and communities who actually care about what you're making. Make the work. We'll find the eyes.
pay-it-forward, made operational.
The artists who need promotion most are the ones who can least afford it. The first release. The debut night. The opening drop. The point in a career where momentum either takes hold or dies quietly because nobody knew the work existed.
A piece of every paid Run Up, Drop, or Print campaign funds a free one for an emerging artist. Not a watered-down version, not a "trial" with feature limits — the full thing, exactly as a paying customer gets it. The same six-stage playbook, the same audience research, the same human outreach, the same attribution and reporting.
Application-based, curated by BuzzHive, slots limited per quarter so quality stays high. Selected artists get a personal email from Shock with next steps. Non-selected applicants get an email too, with a real explanation. We don't ghost.
The door is open. Walk through it.
Apply for The Door →Less than half what a boutique PR firm charges, and the AI does the haystack work that takes a junior employee three weeks. You're not paying a retainer for someone to learn your scene from scratch — we've been in the PNW underground bass / art / event ecosystem since 2009. The work is faster, cheaper, and the relationships already exist.
No. AI does the research and the writing-at-scale parts. Real humans (with names and faces you can find in the scene) send every outreach message, post every DM, work every relationship. We refuse to be another bot-farm-disguised-as-marketing.
No. The promo services are independent of the ticketing engine. You can hire us for a Run Up campaign even if your event is selling tickets through Eventbrite or DICE. (We'll probably tell you our $0/month free tier is a better deal — but it's your call.)
Run Up: typically 3 weeks pre-event, with the heaviest outreach in the final 10 days. The Drop: 3–4 weeks pre-release, plus a 1-week post-release amplification. The Print: 2–3 weeks pre-drop, sometimes extended for ongoing sales windows. We adapt to your timeline — even 5-day rush campaigns when needed.
Reach out via the contact form with what you're working on (event date / release date / drop date, scope, current audience size, goals). We'll send a quote inside one business day. Every quote is custom because every campaign is — but we'll never ghost you and we'll never nickel-and-dime you.